A.C.E
A.C.E
As part of my studies, I worked for my school's student-run agency, Martin Hall Agency. This was my first opportunity to work directly with a real client. As a strategist and copywriter, I communicated closely with the client and conducted consumer interviews to better understand both the brand and the people it served.
The Retail Lab faced a challenge familiar to many local businesses: limited brand awareness and a lack of a clearly defined identity. Through our research, we discovered an opportunity to position The Retail Lab as more than just a retail shop, but as a hub for local art, creativity, and community. By reframing the brand as an essential part of the local creative culture, we were able to create messaging that resonated with the target audience by speaking to their sense of belonging and connection.