Sunset Berry farm rebrand

As part of my studies, I worked for my school's student-run agency, Martin Hall Agency. This was my first opportunity to work directly with a real client. As a strategist and copywriter, I communicated closely with the client and conducted consumer interviews to better understand both the brand and the people it served.
 

Through conversations with the client, we discovered that what made Sunset Berry Farm unique wasn't simply the quality of its produce; it was the memories people created on the farm. The heart of the brand wasn't in the berries, but in the experiences families shared on the farm. That insight became the foundation for the campaign's messaging and marketing.