MT POckets rebrand

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As part of a solo project, I was tasked with rebranding the local theatre company MT Pockets. This included developing a new brand identity, creating a comprehensive style guide, and redesigning its website.
 

The biggest challenge wasn't designing a new look; it was discovering the brand's voice. The existing identity lacked visual focus and consistency, leaving very little to build from. Rather than simply creating a more polished design, I focused on defining a cohesive visual language that reflected the theatre's personality while better connecting with its current audience.

The result was a refreshed identity that stayed true to the spirit of MT Pockets while giving the organization a stronger, more unified foundation moving forward.