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A.C.E
A.C.E
A.C.E
Creative Director | Brand Strategist | Designer
As part of a solo project, I was tasked with rebranding the local theatre company MT Pockets. This included developing a new brand identity, creating a comprehensive style guide, and redesigning its website.
click to view website.
What keeps a local business from becoming a brand? It’s the vibe. Without a cohesive visual and verbal identity, there’s nothing for an audience to recognize, remember, or connect with. MT Pockets had the personality- it just needed an identity to match.
Problem:
MT Pockets had a distinct personality and loyal community, but its visual identity didn’t fully communicate what made the theater unique.
Insight:
The theater didn’t need a new personality—it needed an identity that better expressed the one it already had.
Solution:
Build a cohesive brand identity around MT Pockets’ existing character, then carry it across its visual system, website, and promotional materials.
Styleguide/Mood Board
Social Media Posts/Posters
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