"Authentic flavor, Authentic taste"

A vital part of any campaign is understanding a company's context and position within the current market. For Marie Sharp's, this meant understanding how its transition into the U.S. market came with a multitude of challenges; the biggest being its inability to build a strong base of loyal consumers.
 

As a creative/strategist, this campaign was very important to my development. For the first time, I was tasked with understanding a brand at a deeper level without relying on guidance from instructors or upperclassmen. Looking back, this project marks the beginning of the strategic process that continues to shape the way I approach every campaign.